Marketing Research

We offer marketing research services for corporate clients,

utilizing L Media Group's exclusive network.

Our Research Methods

1. Group Interview

Our group interview service provides an effective method for gaining deep insights by observing opinions and behaviors within a group discussion. The interviewer facilitates the discussion, drawing out new ideas and potential needs from the interaction between participants.

2.Depth Interview

Our depth interview service conducts one-on-one in-person interviews to directly explore the deep-seated thoughts and values of participants. This allows us to extract psychological changes within the consumer behavior process and uncover the underlying value structures inherent to the customer.

3. Online Survey Research

Our Online Survey Research service provides a complete solution for gathering valuable insights from your target audience. Whether it's understanding consumer preferences, testing product ideas, or assessing market demand, we customize our surveys to meet your goals.

4.Online Depth Interview

Our online depth interview service offers an effective method for exploring the deep-seated thoughts and values of participants. Through one-on-one interviews, it allows for a deeper understanding of the psychological changes and behavioral motivations within the target audience.

Interview Flow

Steps for Conducting a Group Interview for Marketing Research

01.

Consulting

First, confirm the client's objectives and expectations, then define the main theme of the interview.

02.

Screening & Participant Selection

Conduct a screening survey to select suitable participants who match the client's target demographic.

03.

Create the Interview Guide

Develop an interview guide that includes a list of questions and discussion topics.

04.

Set the Venue & Date

First, confirm the client's objectives and expectations, then define the main theme of the interview.

05.

Conduct the Interview

On the day of the interview, the interviewer facilitates the discussion, guiding the conversation so that participants can freely express their thoughts. The interviewer should ask unbiased questions and ensure everyone has the opportunity to speak.

06.

Data Collection & Analysis

Record or transcribe the group interview, then analyze all the opinions shared. Extract insights that can be useful for product development based on participants' comments and behavior.

07.

Report Creation & Delivery

Compile the results of the interview into a report and deliver it to the client. The report should include a summary of participants' opinions, common themes or trends, and key takeaways relevant to product development.

Meeting Room

Interview Venue

Multiple Interview Rooms Available in Manhattan, New York

We have partnered with several companies to provide interview rooms within Manhattan.

The venues are tailored to accommodate the format of the interview, whether it be depth interviews or group interviews, as well as the number of participants, ensuring the most suitable setting for your research.

Additionally, upon request, interviews can be conducted at your office, provided it is within New York City.

Price

Depth Interview

Group Interview

Online Survey Research

Online Depth Interview

Screening
Venue fee
Recruiting
Moderator fee
Monitor fee
(6 people, 2 groups)
Report delivery

Screening
Venue fee
Recruiting
Moderator fee
Monitor fee
(8 people)
Report delivery

Survey Design
Screening
Recruiting
Monitor fee
Report delivery

Screening
Recruiting
Moderator fee
Monitor fee
(8 people)
Report delivery

$12,000~

$16,000~

$5,000~

$9,800~

※ The pricing varies depending on the number of participants and specific conditions.

Please contact us for more details.

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